Test and optimize media planning. Identify audiences and channels with the highest attention and engagement levels.
Struggling to accurately measure audience response and engagement for your media creatives? Leverage Insights AI based technology in your consumer research to gather unbiased, reliable insights. Craft impactful media by measuring how your audiences respond to all forms of multimedia content like videos, ads, TV shows, trailers, movies, and plan better releases.
Identify problem areas like low engagement and attention areas by testing media from concepts through release.
Understand consumer needs and preferences through technologies like Facial Coding and Eye Tracking which provides understanding of visual appeal and emotional impact of your media concepts.
Achieve greater reach by testing media plans across various target groups at 6X faster turnaround time.
Optimize your overall marketing campaign with scalable research that can be tested for different platforms.
reduction in media research TAT
increase in creative efficacy
34% lift in marketing ROI
Upload your bumper, video, TV, print, digital, or OOH media.
Choose questions for screening, pre-survey, and post-survey.
Choose from Entropik’s online panel of 80 million+ respondents or integrate your own panel.
Test and optimize media planning. Identify audiences and channels with the highest attention and engagement levels.
Test and optimize ad creatives at different stages. Measure emotional impact and visual appeal across different channels.
Test and compare ads and other media against various target groups for emotional connect, resonance, and engagement to optimize segmentation.