“As a young Edu-tech start-up, understanding likes, dislikes, and content consumption patterns is a complex problem. Dedicating a lot of time to research, testing and analysis is just not an option. Affect lab allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX & Content”
Ad Landing – Affect Lab
Always Create Award Winning, Viral Ads that Customer Love with Emotion AI
Measure real-time emotions your Ads and ad concepts evoke. We help you predict how your ad will perform before you launch it.
Learn how Emotion AI can lift your marketing ROI by 75%
Trusted by Fortune 500 Companies
Ad Testing with Emotion AI
Measure attention and emotional resonance of your ads
Facial Coding
Affect Lab uses Computer Vision & advanced Machine Learning applied with Facial Action Coding System (FACS) to teach computers to recognize facial expressions and associate them with correct emotions.
Eye Tracking
Affect Lab uses a combination of three paradigms (fixation, pursuit and natural gaze) to capture the user's gaze in a natural, remote environment and generate a highly accurate and reliable heat map.
Brainwave Mapping
Affect Lab EEG headsets turn your computer into a brain activity monitor. The headsets safely measure brainwave signals and monitor the attention levels of individuals as they interact with a variety of different experiences.
Why Choose Us?
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Mil +
Panel respondents across 110 countries
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Test results to benchmark against
Ad Testing Solutions We Offer
Creative Optimization
Pre-test ads and optimize creatives to emotionally connect with your audience
- Measure audience emotion, attention, and engagement
- Test video ads sec by sec to accurately map emotions
- A/B test ad concepts and storyboards
- Benchmark test results against similar campaigns
Media Planning Optimization
Pre-test and post-test ads to optimize media planning
- A/B test advertisements and channels for media budgeting
- Test TV / OOH / Print / Digital channels for reach and retention
- Test TV / Web / Mobile and other modes for engagement
- Optimize your media budgets and lift campaign ROI
Audience Segmentation
Segment your TG based on emotion insights and attention levels
- Pre-test audience groups for creative efficacy and resonance
- Test distribution channels to optimize them for different TGs
- Optimize creatives and ad copies to align with the segmentation
Testimonials
Tom Patchin
, Fiction Vortex,
Yogesh Pawaskar
, The Kraft Heinz Company,
“Marketeers have always relied on traditional research techniques to find how their advertisements make consumers feel at the emotional and functional level? However, consumers are getting complex than ever before especially in this world of multiple distractions. This makes it imperative for marketeers to lean towards an intelligent mix of traditional research and technologically advanced solutions like Affect Lab that can delve into the subconscious and help explain brand messaging impacts better. Affect Lab’s standard methodologies for Ad testing projects helps us to tap into the consumer’s emotions and use those insights to create memorable and engaging TVCs”
LV Krishnan
, TAM Media Research,
“Entropik tech brings a disruptive capability to measure subconscious and emotion response for ads/ promos/shows, while TAM takes pride in being one of India’s top Media research firm. Working together we have been able to leverage Emotion AI to create Performance Benchmarks for Show Promos which is now being used by India’s leading broadcasters to create consumer-centric content”
Senthil Nathan S
, CavinKare,
“Prior to a new campaign launch, we were always doing an impact study with a sample from the target audience with opinion-based feedback. When we want to improve the accuracy of feedback We immediately decided to do with an AI-based solution from Affect Lab. We were delighted to receive actionable insights and metrics based on sample target based on emotional feedback, that allowed us to predict whether commercials will perform better and bring in a higher conversion rate. We were also able to refine targeting based on different market response and pick the lead ad for our campaign leading to a successful launch“
