Digital EQ Insights

Digital EQ Insights

1.1 Path to Purchase Analysis

Mapping User Emotion & Behavioral journey on their Path to Purchase

Insights

  • Mapping time spent by user across the user journey at a page and element level
  • Mapping user Attention, Emotion & Engagement on a page by page level.
  • Identify the points / pages of dissonance & Friction across user journey

Actionable

  • Recommend Optimal Path to Purchase
  • Recommend UX optimization to ensure higher cognitive engagement & improved conversion rate

1.2 Product Experience

Map Users Emotion & Behavioural cues upon Product experience

  • Product Placement efficacy in a App or Web store.
  • Product Image Noticeability
  • Product Video Noticeability
  • Product Pricing Noticeability
  • Product Description Noticeability
  • Call To Action Button Efficacy

2 - Virtual Try on Experience

Map Users Emotional & Behavioral cues upon being exposed to Virtual product trial.

  • Overall Experience Measure (Attention & Engagement)
  • Emotion Mapping
  • Noticeability & Eye Gauze Measures
  • AB segment analysis
  • Element Comparison

3 - Ad placement in Online Store

Measure Ad Placement efficacy on Web or Mobile Store for various form factors

Insights

  • AB Testing of efficacy of various Ad Slots by Noticeability & Attention held
  • Comparison of various Ad formats by Noticeability & Attention held

 

Actionable

  • Decide Ad slots and formats to pursue which gives you best ROI

4 - Communication Testing

Insights

  • AB Test Visual & Emotional Engagement of various formats of Communication eg. (Audio , video , Infographic, Text )
  • Measure Comprehension, viewability & Noticeability

Actionable

  • Optimize Product Communication to help improve Funnel Conversion