Test Multimedia Content
for Emotional Resonance

Drive Media Engagement by leveraging Emotion Insights

Emotion Insights for Multimedia

Video | Print Ads | Digital Ads | TVC | Promos | Trailers | Episodes | Movies

Creative Optimization

Create content that resonates with your audience emotionally

Media Planning Optimization

Optimize your media weight and budget across channels

Media Planning Optimization

Optimize your media weight and budget across channels

Audience Segmentation

Know which TG is responding best to your creatives

Media EQ Benefits

Campaign ROI Improvement
Increase in Organic Reach and Virality
Improvement in Creative Efficacy Rating
Optimization of Media Spend and Targeting
Campaign ROI Improvement
Increase in Organic Reach and Virality
Improvement in Creative Efficacy Rating
Optimization of Media Spend and Targeting
0 %
MARKETING CAMPAIGN ROI LIFT
0 %
INCREASE IN CREATIVE EFFICACY
0 x
INCREASE IN ORGANIC VIRALITY
0 %
INCREASE IN BRAND EQUITY

How It works?

Define Stimulus

Create a media campaign and setup suitable tests to suit your choice of content, channel and mode

Target Audience

Select a suitable target group from our native panel of 50Mil + respondents spanning across 110 countries

Capture Emotion

Measure emotions, attention, engagement and noticeability using Facial Coding and Eye Tracking

Insights & Actions

Quantify the measures of emotions, attention and engagement as insights; use them to your media strategy

Experience Affect Lab

Leverage emotion AI to emotionally connect with your audience. Optimize creative content, media planning and audience segmentation based on emotion insights.