Product – Affect Insights

Unlock Business Growth with Tech-driven Consumer Insights

Emotion Insights Platform for Consumer Insights Teams

Tech-driven Consumer Insights Platform

Media EQ

Measure real-time emotions, attention and engagement during ad pre-testing and post-testing. Reduce bias and TAT while you scale up your consumer behavior research.

Digital EQ

Measure real-time digital experience of your online consumers. Optimize digital customer touchpoints to increase website/app/chatbot/social conversions.

Shopper EQ

Measure real-time in-store experiences of your retail customers. Increase in-store sales by optimizing in-store experiences on the basis of emotion insights.

Media EQ

Measure real-time emotions, attention and engagement during ad pre-testing and post-testing. Reduce bias and TAT while you scale up your consumer behavior research.

Digital EQ

Measure real-time digital experience of your online consumers. Optimize digital customer touchpoints to increase website/app/chatbot/social conversions.

Shopper EQ

Measure real-time in-store experiences of your retail customers. Increase in-store sales by optimizing in-store experiences on the basis of emotion insights.

How It works?

Define Stimulus

Create a campaign, setup suitable tests for your stimulus: be it multimedia content, package design or website/app design

Target Audience

Select a suitable target group from our native panel of 50 Million + respondents spanning across 110 countries

Capture Emotion

Measure engagement metrics such as emotion, attention and noticeability using Facial Coding and Eye Tracking

Insights & Actions

Quantify the measures of emotions, attention and engagement as consumer insights; use them to optimize CX and UX

Affect Insights Advantage

Actionable Consumer Insights

Measure consumer behavior and quantify metrics like emotions, attention and noticeability as actionable insights.

Reduced Turnaround Time (TAT)

Test ads, digital and in-store experiences remotely and save time on consumer research along with the most accurate results.

Enhanced Customer Experience

Deliver meaningful and memorable experiences to emotionally connect with your customers and increase CSAT scores.

Increased Conversion Rate

Witness your emotion-driven optimizations translate into quantifiable results with increased digital and in-store conversions.

Lift in Campaign Spend ROI

With pre-testing, post-testing, A/B testing and prototype testing, ensure you save time, resources and money on marketing initiatives.

Panel & Benchmarking

Access Affect Lab’s online panel of 50 million+ respondents across 110 countries and benchmark test results against that of 45,000+ tests.

Trusted by Fortune 500 Companies & More….

Experience Affect Lab

Leverage emotion AI to help your consumer Insights team scale-up consumer behavior research and deliver actionable insights for optimizations.