Product – Affect Insights
Unlock Business Growth with Tech-driven Consumer Insights
Emotion Insights Platform for Consumer Insights Teams
Tech-driven Consumer Insights Platform
Media EQ
Measure real-time emotions, attention and engagement during ad pre-testing and post-testing. Reduce bias and TAT while you scale up your consumer behavior research.
- Ad concept testing to measure emotional resonance
- Media planning optimization to lift spend ROI
- Emotion insights to segment audience groups
Digital EQ
Measure real-time digital experience of your online consumers. Optimize digital customer touchpoints to increase website/app/chatbot/social conversions.
- Tests to measure emotions, attention & engagement
- Path-to-purchase insights for increased online conversions
- Emotion insights to optimize product and ad placement
Shopper EQ
Measure real-time in-store experiences of your retail customers. Increase in-store sales by optimizing in-store experiences on the basis of emotion insights.
- Testing of packaging, planogram and PoSM designs
- Path-to-purchase insights for increased in-store conversions
- Emotion insights on noticeability, attention and emotions
Media EQ
Measure real-time emotions, attention and engagement during ad pre-testing and post-testing. Reduce bias and TAT while you scale up your consumer behavior research.
- Ad concept testing to measure emotional resonance
- Media planning optimization to lift spend ROI
- Emotion insights to segment audience groups
Digital EQ
Measure real-time digital experience of your online consumers. Optimize digital customer touchpoints to increase website/app/chatbot/social conversions.
- Tests to measure emotions, attention & engagement
- Path-to-purchase insights for increased online conversions
- Emotion insights to optimize product and ad placement
Shopper EQ
Measure real-time in-store experiences of your retail customers. Increase in-store sales by optimizing in-store experiences on the basis of emotion insights.
- Testing of packaging, planogram and PoSM designs
- Path-to-purchase insights for increased in-store conversions
- Emotion insights on noticeability, attention and emotions
How It works?
Define Stimulus
Create a campaign, setup suitable tests for your stimulus: be it multimedia content, package design or website/app design
Target Audience
Select a suitable target group from our native panel of 50 Million + respondents spanning across 110 countries
Capture Emotion
Measure engagement metrics such as emotion, attention and noticeability using Facial Coding and Eye Tracking
Insights & Actions
Quantify the measures of emotions, attention and engagement as consumer insights; use them to optimize CX and UX
Affect Insights Advantage
Actionable Consumer Insights
Measure consumer behavior and quantify metrics like emotions, attention and noticeability as actionable insights.
Reduced Turnaround Time (TAT)
Test ads, digital and in-store experiences remotely and save time on consumer research along with the most accurate results.
Enhanced Customer Experience
Deliver meaningful and memorable experiences to emotionally connect with your customers and increase CSAT scores.
Increased Conversion Rate
Witness your emotion-driven optimizations translate into quantifiable results with increased digital and in-store conversions.
Lift in Campaign Spend ROI
With pre-testing, post-testing, A/B testing and prototype testing, ensure you save time, resources and money on marketing initiatives.
Panel & Benchmarking
Access Affect Lab’s online panel of 50 million+ respondents across 110 countries and benchmark test results against that of 45,000+ tests.
Trusted by Fortune 500 Companies & More….
Experience Affect Lab
Leverage emotion AI to help your consumer Insights team scale-up consumer behavior research and deliver actionable insights for optimizations.
