Shopper EQ Insights

Shopper EQ Insights

Planogram Testing

AB Test Planogram configurations

Insights: Measure and Compare Noticeability and Viewability of planogram A vs B

 

Actionable 

  • Know most noticeable positions and premium spots in the planogram.
  • Design right shelf for your product packs.

Shelf Clutter Breakthrough Potential

Measure Packs Noticeability against Competitors

Insights 

  • Know your Pack Design stands out against competitive clutter
  • Know whether your Pack is able to hold attention in a competitive clutter

 

Actionable    

  • Audit your pack strength against competitor
  • Choose the Pack with highest Shelf Clutter scores to go live in the market

Pack AB Testing

Measure Packs Closing (Persuasive) power

Insights 

  • Measure which pack fairs better in terms of Attention & Emotional Engagement, thus better persuasive capability.

Actionable 

  • Decide the pack you want to go live with.
  • Measure and benchmark Packs Stopping Power , Holding Power & Closing power

Pack Element Analysis

Qualitative Insights to Pack Design elements Noticeability

Insights

  • Hierarchy of Noticeability of various elements in a pack design
  • Qualitative insights into why a Particular pack was being preferred over other ones at element by element level

 

Actionable

  • Recommendation to make needful pack design changes or to retain to improve Pack pick up.