Shopper EQ Insights
AB Test Planogram configurations
Insights: Measure and Compare Noticeability and Viewability of planogram A vs B
- Know most noticeable positions and premium spots in the planogram.
- Design right shelf for your product packs.
Shelf Clutter Breakthrough Potential
Measure Packs Noticeability against Competitors
- Know your Pack Design stands out against competitive clutter
- Know whether your Pack is able to hold attention in a competitive clutter
- Audit your pack strength against competitor
- Choose the Pack with highest Shelf Clutter scores to go live in the market
Pack AB Testing
Measure Packs Closing (Persuasive) power
- Measure which pack fairs better in terms of Attention & Emotional Engagement, thus better persuasive capability.
- Decide the pack you want to go live with.
- Measure and benchmark Packs Stopping Power , Holding Power & Closing power
Pack Element Analysis
Qualitative Insights to Pack Design elements Noticeability
- Hierarchy of Noticeability of various elements in a pack design
- Qualitative insights into why a Particular pack was being preferred over other ones at element by element level
- Recommendation to make needful pack design changes or to retain to improve Pack pick up.