“As a young Edu-tech start-up, understanding likes, dislikes, and content consumption patterns is a complex problem. Dedicating a lot of time to research, testing and analysis is just not an option. Affect lab allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX & Content”
UX testing – Affect Lab
Test for seamless, intuitive, user-centric UX with Emotion AI
Measure user emotion, attention, and engagement on your website/app/chatbots. Create frictionless UX while reducing development time and re-work costs.
Improve CSAT by 32%, save costs and time on re-work and development
Trusted by Fortune 500 Companies & More….
Usability Testing Solutions We Offer
Prototype Testing
Save re-work by choosing the prototype that resonates with your users
- A/B test between UI elements and user journeys
- Measure UX KPIs with Eye Gaze Heatmap and Emotion Mapping
- Benchmark test results against that of competitors
User Journey Mapping
Optimize user journeys to increase goal completions and conversions
- Spot friction points that are slowing down the user journey
- Screen recordings of full user sessions for sec by sec analysis
- Usability insights to finalize user paths that guarantee results
Usability Testing of UI Elements
Testing of UI elements to improve customer experience and satisfaction
- Test efficacy of UI elements like Search bar, CTA buttons, etc.
- Measure the noticeability of layouts, designs, product placement, etc.
- Optimize the hierarchy of UI elements to create a smooth user flow
Emotion AI Technologies We Use
Facial Coding
Affect Lab uses Computer Vision & advanced Machine Learning applied with Facial Action Coding System (FACS) to teach computers to recognize facial expressions and associate them with correct emotions.
Eye Tracking
Affect Lab uses a combination of three paradigms (fixation, pursuit and natural gaze) to capture the user's gaze in a natural, remote environment and generate a highly accurate and reliable heat map.
Why Choose Us?
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Saving in development time
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cost-saving avoiding re-works
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Decrease in drop-off rates
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Increase in CSAT scores
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Mil +
Panel respondents across 110 countries
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Test results to benchmark against
Testimonials
Tom Patchin
, Fiction Vortex,
Yogesh Pawaskar
, The Kraft Heinz Company,
“Marketeers have always relied on traditional research techniques to find how their advertisements make consumers feel at the emotional and functional level? However, consumers are getting complex than ever before especially in this world of multiple distractions. This makes it imperative for marketeers to lean towards an intelligent mix of traditional research and technologically advanced solutions like Affect Lab that can delve into the subconscious and help explain brand messaging impacts better. Affect Lab’s standard methodologies for Ad testing projects helps us to tap into the consumer’s emotions and use those insights to create memorable and engaging TVCs”
LV Krishnan
, TAM Media Research,
“Entropik tech brings a disruptive capability to measure subconscious and emotion response for ads/ promos/shows, while TAM takes pride in being one of India’s top Media research firm. Working together we have been able to leverage Emotion AI to create Performance Benchmarks for Show Promos which is now being used by India’s leading broadcasters to create consumer-centric content”
Senthil Nathan S
, CavinKare,
“Prior to a new campaign launch, we were always doing an impact study with a sample from the target audience with opinion-based feedback. When we want to improve the accuracy of feedback We immediately decided to do with an AI-based solution from Affect Lab. We were delighted to receive actionable insights and metrics based on sample target based on emotional feedback, that allowed us to predict whether commercials will perform better and bring in a higher conversion rate. We were also able to refine targeting based on different market response and pick the lead ad for our campaign leading to a successful launch“
