“As a young Edu-tech start-up, understanding likes, dislikes, and content consumption patterns is a complex problem. Dedicating a lot of time to research, testing and analysis is just not an option. Affect lab allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX & Content”
Home – Affect Lab
Trusted by Fortune 500 Companies & More….
Our Products
Affect Insights
Tech-driven consumer insights platform for Insights teams
- Map insights across media, digital and shopper touchpoints
- Deliver customer experiences that resonate emotionally
- Optimize customer journey for increased conversions
- Gain emotion, attention, engagement and noticeability insights
Affect UX
Usability testing and analytics platform for UX teams
- Measure attention, engagement and emotion across user journeys
- Test prototypes, mockups, websites, apps and chatbots
- Identify key elements within the UI that customers notice
- Deliver emotionally optimized UX and drive conversions
Affect API
Emotion Insights to create the best customer experiences
- Facial Coding APIs to measure emotional response at scale
- Single face emotion recognition
- In-the-wild multi face emotion recognition
- Recorded video emotion analysis
Affect Lab Advantage
Feature-rich Emotion AI platform top global brands rely on
Multi-modal Tracking
Test stimuli of various modes and channels like videos, print ads, planograms, package designs, websites, apps, chatbots, etc.
Qual & Quant Data
Rely on our one-stop consumer insights platform to gather all the qual and quant data points with 25+ question types to choose from
Online Panel + Multi TG
Access our native panel of 50 million+ respondents from 110 countries and customize your TG based on age, country, gender, etc.
Advanced Reporting
Visualize and present insights using customizable dashboards for eye tracking, emotion mapping, engagement, noticeability, etc.
Benchmarking
Compare your test results against that of competitors and category leaders across geographies from a pool of over 45,000 tests
Data Compliance
Fully compliant with all data regulations like GDPR ensuring complete privacy and security of your data
Our Technology
Facial Coding
Affect Lab uses Computer Vision & advanced Machine Learning applied with Facial Action Coding System (FACS) to teach computers to recognize facial expressions and associate them with correct emotions.
Eye Tracking
Affect Lab uses a combination of three paradigms (fixation, pursuit and natural gaze) to capture the user's gaze in a natural, remote environment and generate a highly accurate and reliable heat map.
Brainwave Mapping
Affect Lab EEG headsets turn your computer into a brain activity monitor. The headsets safely measure brainwave signals and monitor the attention levels of individuals to different stimuli.
How It works?
Define Stimulus
Create a campaign, setup suitable tests for your stimulus: be it multimedia content, UI prototypes or digital touchpoints
Target Audience
Select a suitable target group from our native panel of 50Mil + respondents spanning across 110 countries
Capture Emotion
Measure consumer behavior such as emotion, attention and engagement using Facial Coding and Eye Tracking
Insights & Actions
Derive actionable insights through emotion and attention data to empower your CX and UX strategies
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TV, Digital, Print Ad, Digital Experience Tested
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million+
Unique Facial Data across Globe
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million +
Min. of Eye Gaze, Brainwave & Facial Coding Data
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Global Patent Claims on Emotion AI Technologies
Success Stories
Awards and Accolades
Customer Spotlight
Here’s what our customers have to say about us
Tom Patchin
, Fiction Vortex,
Yogesh Pawaskar
, The Kraft Heinz Company,
“Marketeers have always relied on traditional research techniques to find how their advertisements make consumers feel at the emotional and functional level? However, consumers are getting complex than ever before especially in this world of multiple distractions. This makes it imperative for marketeers to lean towards an intelligent mix of traditional research and technologically advanced solutions like Affect Lab that can delve into the subconscious and help explain brand messaging impacts better. Affect Lab’s standard methodologies for Ad testing projects helps us to tap into the consumer’s emotions and use those insights to create memorable and engaging TVCs”
LV Krishnan
, TAM Media Research,
“Entropik tech brings a disruptive capability to measure subconscious and emotion response for ads/ promos/shows, while TAM takes pride in being one of India’s top Media research firm. Working together we have been able to leverage Emotion AI to create Performance Benchmarks for Show Promos which is now being used by India’s leading broadcasters to create consumer-centric content”
Senthil Nathan S
, CavinKare,
“Prior to a new campaign launch, we were always doing an impact study with a sample from the target audience with opinion-based feedback. When we want to improve the accuracy of feedback We immediately decided to do with an AI-based solution from Affect Lab. We were delighted to receive actionable insights and metrics based on sample target based on emotional feedback, that allowed us to predict whether commercials will perform better and bring in a higher conversion rate. We were also able to refine targeting based on different market response and pick the lead ad for our campaign leading to a successful launch“
Experience Affect Lab
Leverage emotion AI to derive actionable emotion insights and deliver customer experiences that resonate emotionally with your customers.
