Brainwave Mapping
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UNIQUE Emotion DATA COLLECTED
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INDUSTRY CATEGORIES BENCHMARKED
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MINS OF DATA COLLECTED
Brainwave Mapping Metrics
Attention
A cognitive variable that measures the users focus while watching a video, advertisement or listening to an audio. It provides an overview of how immersive the user is during this period of exposure to the stimuli.
Engagement
A key indicative metrics that measures the amount of processing in a user’s brain when exposed to a stimulus. Higher the amount of effort put into process the content, greater the complexity and vice-versa.
Enjoyment
An emotional variable that measures the user’s appreciation towards the stimuli. It can be translated to people liking or not liking the stimulus/experience.
How can you use it?

Path 2 Purchase Insights
Conversion Funnel Insights
Product Placement Efficacy
Banner Ad placement efficacy measure
Read more about BWM and its Application?

Know more about BWM Technology
