Technology: Brainwave Mapping
Brainwave Mapping Metrics
Attention
A cognitive variable that measures the user's focus while watching a video or listening to audio. It's a key measure of the stimuli's appeal.
Engagement
A key indicative metric that measures the mental effort displayed to process a stimulus. Higher the amount of effort, the greater the complexity and uniqueness of the stimulus.
Enjoyment
An emotional variable that measures the user’s appreciation towards the stimuli. It can be translated to people liking or not liking the stimulus/experience.
Activation
A key cognitive metric that measures the intensity of emotion (arousal). It's a key measure of persuasion and ranges from tranquility or boredom to alertness and excitement.
Emotion Spectrum
Emotion Spectrum is a derived metric that visualizes the distribution of emotions across all users on a second by second basis. These are the derived metrics from this exercise:
1. Gross Negative Emotion: Total sum of Sad & Tense emotions and a measure of the dislike towards a stimulus.
2. Gross Positive Emotion: Total sum of Happy & Relaxed emotions and a measure of likeability towards a stimulus.
3. Extreme Polarity Score: The difference amount between Gross Positive Emotion and Gross Negative Emotion
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UNIQUE EMOTION DATA COLLECTED
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INDUSTRY CATEGORIES BENCHMARKED
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MINS OF DATA COLLECTED
How can you use it?
Affect Insights
- Multimedia Content Testing
- Creative Performance Insights
- Digital Experience Insights
- Shopper Experience Insights
Affect UX
- Usability & A/B Testing
- User Session Recording
- User Journey Mapping
- User Behavior Insights
Affect API
- Facial Coding API
- Single Face Emotion Recognition
- Multi Face Emotion Recognition
- Recorded Video Emotion Analysis
Learn more about Brainwave Mapping and its Applications
Experience Affect Lab
Leverage Affect Lab's proprietary Brainwave Mapping technology to deep dive into consumer behavior insights and deliver superlative customer experiences
