Brainwave Mapping

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Brainwave Mapping Metrics

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Attention

A cognitive variable that measures the users focus while watching a video, advertisement or listening to an audio. It provides an overview of how immersive the user is during this period of exposure to the stimuli.

Engagement

A key indicative metrics that measures the amount of processing in a user’s brain when exposed to a stimulus. Higher the amount of effort put into process the content, greater the complexity and vice-versa.

Enjoyment

An emotional variable that measures the user’s appreciation towards the stimuli. It can be translated to people liking or not liking the stimulus/experience.

Activation

A key cognitive metric that measures the users’ desirability towards the stimulus/experience. The metric can range from tranquility or boredom to alertness and excitement.

Emotions

How can you use it?

Creative Optimization
Media Planning Optimization
Audience Segmentation
Benchmarking

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Usability Insights
User Journey Emotion Mapping
UI Elements Efficacy Measure

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Path 2 Purchase Insights
Conversion Funnel Insights
Product Placement Efficacy
Banner Ad placement efficacy measure

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Shelf Testing
Pack AB Testing
Planogram Testing
PoS Testing

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