Technology: Brainwave Mapping

Brainwave Mapping

Affect Lab’s Proprietary EEG Brain Mapping Technology

Brainwave Mapping Metrics

Attention

A cognitive variable that measures the user's focus while watching a video or listening to audio. It's a key measure of the stimuli's appeal.

Engagement

A key indicative metric that measures the mental effort displayed to process a stimulus. Higher the amount of effort, the greater the complexity and uniqueness of the stimulus.

Enjoyment

An emotional variable that measures the user’s appreciation towards the stimuli. It can be translated to people liking or not liking the stimulus/experience.

Activation

A key cognitive metric that measures the intensity of emotion (arousal). It's a key measure of persuasion and ranges from tranquility or boredom to alertness and excitement.

Emotion Spectrum

Emotion Spectrum is a derived metric that visualizes the distribution of emotions across all users on a second by second basis. These are the derived metrics from this exercise:

1. Gross Negative Emotion: Total sum of Sad & Tense emotions and a measure of the dislike towards a stimulus.

2. Gross Positive Emotion: Total sum of Happy & Relaxed emotions and a measure of likeability towards a stimulus.

3. Extreme Polarity Score: The difference amount between Gross Positive Emotion and Gross Negative Emotion
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UNIQUE EMOTION DATA COLLECTED
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INDUSTRY CATEGORIES BENCHMARKED
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How can you use it?

Affect Insights
Affect UX
Affect API

Learn more about Brainwave Mapping and its Applications

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