“Prior to a new campaign launch, we were always doing impact study with a sample from the target audience with opinion based feedback. When we want to improve the accuracy of feedback We immediately decided to do with AI based solution from Affect Lab. We were delighted to receive actionable insights and metrics based on sample target based on emotional feedback, that allowed us to predict whether commercial will perform better and bring in a higher conversion rate. We were also able to refine targeting based on different market response and pick the lead ad for our campaign leading to a successful launch“
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Senthil Nathan S
TAM Media Research,,
“Entropik tech brings a disruptive capability to measure subconscious and emotion response for ads/ promos/shows, while TAM takes pride in being one of India’s top Media research firm. Working together we have been able to leverage Emotion AI to create Performance Benchmarks for Show Promos which is now being used by India’s leading broadcasters to create consumer centric content”
The Kraft Heinz Company,,
“Marketeers have always relied on traditional research techniques to find how their advertisements make consumers feel at emotional and functional level? However consumers are getting complex than ever before especially in this world of multiple distractions. This makes it imperative for marketeers to lean towards an intelligent mix of traditional research and technologically advanced solutions like Affect Lab that can delve into the subconscious and help explain brand messaging impacts better. Affect Lab’s standard methodologies for Ad testing projects helps us to tap into the consumer’s emotions and use those insights to create memorable and engaging TVCs”,
“Emotion is a ‘complex experience of consciousness, bodily sensation, and behaviour that reflects the personal significance of a thing, an event, or a state of affairs’. We therefore believe it is important for marketers, product developers, content creators to factor in how/what consumers feel as this is the single most important thing that defines content affinity and brand preference. Broadcast industry profits can be enhanced from smart management of several cost vs revenue measures BUT the industry’s fundamentals are rooted in the emotional intensity it is able to trigger. This is pertinent to fiction/non-fiction/news/music/every genre it has to offer. This is the ONE SINGLE undeniable reality which has proven it’s importance in business health”
“As a young Edu-tech start-up, understanding likes, dislikes, and content consumption patterns is a complex problem. Dedicating a lot time to research, testing and analysis is just not an option. Affect lab allows us the opportunity to include learnings from subconscious mapping of our readers with quick testing. We have seen 35% increase in content consumption after we started optimizing our UX & Content”