Stop Guessing Creativity
and measure
Emotional Resonance
Create multimedia content that helps you emotionally connect with your audience
Trusted by Industry Leaders
Emotion Insights for Media & Entertainment
Ads | TV | OTT | Print | Online Publications
Content Performance Insights
Metrics and analytics to measure the creative efficacy of produced content
- Multi-modal and multi-channel emotion analysis of all content types and formats
- Testing of long form video content including movies, TV show episodes and pilots
- Second by second breakdown and emotion analysis with Facial Coding & Eye Tracking
- Actionable insights on metrics like emotions, engagement and attention to choose the best option
- Emotion-driven media planning insights for different mediums, channels and target groups
- Accurate measurement of emotions, attention and engagement to segment TGs
- Optimization of media weight and media budget based on the test results obtained
- Benchmarking creative efficacy of promos / trailers against that of 45,000+ test results
Promo Performance Insights
Metrics and analytics to measure the creative efficacy of promos and trailers
Concept Performance Insights
Metrics and analytics to measure the creative efficacy of concepts and storyboards
- A/B testing of creative concepts to choose the ones that evoke the intended emotional response
- Most accurate emotion insights to choose the right creative concept and avoid re-work
- Measurement of emotions, attention and engagement using Emotion AI technologies
- Access to remote respondent panel of 50 mn+ people across 110 countries for remote testing
0
%
Increase in Marketing Spend ROI
0
%
Increase in Creative Efficacy
0
x
Increase in Organic Virality
0
%
Increase in Brand Equity
How It works?
Define Stimulus
Create a campaign, setup suitable tests for your stimulus: ads, promos, trailers or any other form of multimedia content
Target Audience
Select a suitable target group from our native panel of 50Mil + respondents spanning across 110 countries
Capture Emotion
Measure human responses such as emotion, attention and engagement using Facial Coding and Eye Tracking
Insights & Actions
Quantify the measures of emotions and attention as actionable insights; use them to optimize multimedia content
Experience Affect Lab
Leverage emotion AI to optimize and create content that emotionally resonates with your audience
