Eye Tracking

Affect Lab’s Proprietary Eye Gaze Tracking Technology

Measure your eye gaze movements and find out the elements you noticed the most

Eye Tracking Visualization

Heat Map

Eye Tracking Heatmaps offer a visualization of the highest and lowest viewed elements of a stimulus/experience. Data is gathered on how many times a viewer looks at individual elements and on the viewer's fixation length, This data is then plotted in the form of a heatmap to identify the stimulus elements that work the best.

Transparency Plot

Transparency Plot gathers and visualizes data about key elements or sections that viewers saw. The visualization blacks out the rest of the screen apart from the visual elements that the viewer is looking at. This helps to identify the key elements of the visual stimulus that will best resonate with the viewer.

Gaze Trail

Gaze plots show the location, order, and time spent looking at elements of the visual stimulus. The primary function of the gaze plot is to reveal the time sequence of viewing or where users looked and when they looked there.

Area Of Interest (AOI)

Average Time of first discovery: AOI is a measure of the time taken by the viewer to first notice the Area of Interest that is pre-defined by the tester. The lesser the better.

% People Watched: It is a measure of the number of people who looked at the AOI vs the total number of viewers taking the test. The higher the better.

Earned/Held Attention: It is the number of seconds the viewer thoroughly gazed at the area of interest (AOI) that is pre-defined by the tester. The higher the better.
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How can you use it?

Affect Insights
Affect UX

Learn more about Eye Tracking and its Applications

Experience Affect Lab

Leverage affect lab's proprietary eye tracking technology to map eye gaze movements and deliver customer experiences that are emotionally engaging