By Industry – Consumer Brands
Tap into Emotions to Understand Consumer Behavior in Depth
Measure consumer behavior across marketing, in-store and digital customer touchpoints
Trusted by Industry Leaders
Emotion Insights for Consumer Brands
Packaging | Marketing | In-store Experience | Online Buyer Experience
In-store Experience Insights
Metrics and analytics to measure in-store experience and satisfaction of retail shoppers
-
A/B testing of package, planogram
and PoSM designs to pick
the most effective ones
-
Measurement of engagement metrics like emotions, attention &
noticeability
-
Map eye gaze trails on brand
elements like logo, tagline, price,
discount, CTA etc.
- Optimization of in-store customer journeys for increased footfall, package pickup and sales
-
Map facial expressions to
measure emotional responses
to your ad campaigns
-
Test & A/B test for engagement
metrics; benchmark test results against that of 45,000+ tests
-
Gain access to remote respondent
panel of 50mn+ people across
110 countries
-
Optimize media weight and
media budget based on results to lift marketing spend ROI
Marketing Performance Insights
Metrics and analytics to measure the effectiveness of marketing campaigns across mediums and channels
Marketing Performance Insights
For marketing campaigns that
emotionally resonate
-
Map facial expressions to
measure emotional responses
to your ads
-
Test & A/B test for engagement
metrics; benchmark results against
45,000+ tests
-
Gain access to remote respondent
panel of 50mn+ across
110 countries
-
Optimize media weight and
media budget to lift campaign
spend ROI
Online Buyer Experience Insights
Metrics and analytics to measure the effectiveness of online shopper experience and satisfaction
- A/B testing of product placement, description and ad placement to pick the most effective ones
-
Measurement of attention and noticeability metrics to identify
the key UI and product elements
-
Mapping of eye gaze trails on brand
elements like brand name, price, discount, description, CTA etc.
- Optimization of path-to-purchase journeys to ease navigation, product discovery and sales
0
%
Increase in package pick-up rate
0
%
Increase in in-store conversion
0
%
Increase in overall CSAT scores
0
%
Increase in Marketing Spend ROI
How It works?
Define Stimulus
Create a campaign, setup suitable tests for your stimulus: be it package & shelf designs, video ads or digital touchpoints
Target Audience
Select a suitable target group from our native panel of 50Mil + respondents spanning across 110 countries
Capture Emotion
Measure human responses such as emotion, attention and engagement using Facial Coding and Eye Tracking
Insights & Actions
Quantify the measures of emotions and attention as actionable insights; use them to optimize customer experiences
Experience Affect Lab
Leverage emotion AI to measure untapped customer behavior and optimize customer journeys to increase conversions
