By Need – Shopper EQ

Test In-store Experiences
for Emotion-driven
Consumer Insights

Drive In-Store Sales by leveraging Emotion Insights

Emotion Insights for In-Store Experiences

Packaging | Product Placement | Planogram | PoSM

Package Design Testing

Compare packaging efficacy upon standalone exposure

Planogram Testing

Analyze whether your pack stands out in a store shelf

Planogram Testing

Analyze whether your pack stands out in a store shelf

PoSM Testing

Optimize design and placement of PoSM in a store

Shopper EQ Benefits

Increased In-store Conversions and Sales
Memorable In-store Experiences
Increased Package Design Persuasion
Marketing Spend Optimization
Increased In-store Conversions and Sales
Memorable In-store Experiences
Increased Package Design Persuasion
Marketing Spend Optimization
0 %
INCREASE IN PACKAGE PICK UP RATE
0 %
INCREASE IN IN-STORE CONVERSION
0 x
INCREASE IN PACKAGE NOTICEABILITY
0 %
INCREASE IN IN-STORE CSAT

How It works?

Define Stimulus

Create a campaign, set up suitable tests for your stimulus: be it package design, shelf design, PoSM

Target Audience

Select a suitable target group from our native panel of 50Mil + respondents spanning across 110 countries

Capture Emotion

Measure emotions, attention, engagement and noticeability using Facial Coding and Eye Tracking

Insights & Actions

Quantify the measures of emotions, attention and noticeability as insights; use them to increase sales

Experience Affect Lab

Leverage emotion AI to derive and quantify engagement metrics for in-store experiences. Optimize packaging, planogram and PoSM to increase sales.