Analyse whether your Pack stands out in a Store Shelf
Measure your packs Shelf Clutter Breakthrough Potential
Eye Gauze Heatmap of Respondents
Understand Stopping Power and Holding power of your Pack in a shelf clutter
In store Mimicked environment in VR, 360 Degree view or 2D view
Pack A/B Testing
Compare Pack efficacy upon standalone exposure
Compare Stopping Power, Holding Power & Closing power between packs.
Identify which elements of the Pack is getting most noticed and which ones are weak.
Areas of Interest
Eye Gauze Heatmap of respondents
Message Association of Pack with Respondents
Noticeability, Earned attention, Persuasion & Purchase intent
Know which Planogram is giving best visibility to your Packs
Planogram A vs B efficacy in terms of Noticeability of your Packs
Eye Gauze Heatmap
Emotion Based Persuasion mapping
Optimize Placement of PoSM in a Store
AB Testing between various placement of PoSM.
Measuring noticeability of such placements for a Shopper
Creative Testing to measure cognitive efficacy of PoSM
Message Association with your TG