By Need – Shopper EQ
Test In-store Experiences
for Emotion-driven
Consumer Insights
Drive In-Store Sales by leveraging Emotion Insights
Emotion Insights for In-Store Experiences
Packaging | Product Placement | Planogram | PoSM
Package Design Testing
Compare packaging efficacy upon standalone exposure
- Measure noticeability of package elements like logo, tagline, price and CTA
- Identify associated emotion, areas of interest, earned attention and persuasion
Planogram Testing
Analyze whether your pack stands out in a store shelf
- Measure Shelf Clutter Breakthrough Potential
- Quantify Pack Noticeability
- Leverage Eye Gaze Heatmaps
- Test in VR, 360° or 2D environments
Planogram Testing
Analyze whether your pack stands out in a store shelf
- Measure Shelf Clutter Breakthrough Potential
- Quantify Pack Noticeability
- Leverage Eye Gaze Heatmaps
- Test in VR, 360° or 2D environments
PoSM Testing
Optimize design and placement of PoSM in a store
- AB test and optimize PoSM designs, placement and communication
- Measure engagement metrics like emotion associated, attention and noticeability
Shopper EQ Benefits
Increased In-store Conversions and Sales
Memorable In-store Experiences
Increased Package Design Persuasion
Marketing Spend Optimization
Increased In-store Conversions and Sales
Memorable In-store Experiences
Increased Package Design Persuasion
Marketing Spend Optimization
0
%
INCREASE IN PACKAGE PICK UP RATE
0
%
INCREASE IN IN-STORE CONVERSION
0
x
INCREASE IN PACKAGE NOTICEABILITY
0
%
INCREASE IN IN-STORE CSAT
How It works?
Define Stimulus
Create a campaign, set up suitable tests for your stimulus: be it package design, shelf design, PoSM
Target Audience
Select a suitable target group from our native panel of 50Mil + respondents spanning across 110 countries
Capture Emotion
Measure emotions, attention, engagement and noticeability using Facial Coding and Eye Tracking
Insights & Actions
Quantify the measures of emotions, attention and noticeability as insights; use them to increase sales
Experience Affect Lab
Leverage emotion AI to derive and quantify engagement metrics for in-store experiences. Optimize packaging, planogram and PoSM to increase sales.
