Affect Lab enables you to conduct an emotion analysis of a user's reaction to products and marketing campaigns & measure behavioral parameters such as attention, appreciation, concentration along with cognitive parameters like happiness, boredom and familiarity
How it Works
Affect Lab helps you decode user behavior by using EEG-brain wave mapping and facial tracking
Turn around your traditional marketing by analyzing product experiences and understanding what your customers really want. Affect Lab helps brands across FMCG, Media, Automotive, Education, Healthcare, Advertising industry
Go beyond the talk and cognitive biases to truly understand what consumers are looking for with biometric data
Multiple Scenario Testing
Test consumer reactions in different scenarios & record multiple readings during natural/lab environment testing
Understand the consumer's subconscious processing and understand their decision making factors
Get detailed feedback and targeted recommendations on basis of accurate and high quality biometric data
Light weight tool as compared to heavy neuro research hardware. Can be set up in just 120 seconds!
Tech support from the best minds in data analytics and biometric enthusiasts; Open APIs to integrate any new technology
Make timely decisions during product development lifecycle/marketing campaigns
Capture, view and analyze data using the easy-to-use, responsive and mobile friendly Affect Lab app & Web Dashboard
What Clients Say?
Being a young startup, one doesn't imagine Neuro Research to be affordable both in terms of putting in effort and price; But with Affect Lab, carrying out user study of our video advertisements and platform content was very straightforward. Their quick turnaround time, reports complete with actionables have helped us create emotionally engaging content for students & in turn increase our average content consumption by 25%
Tom patchin - Fictionite
Why Choose Us?
When most market research techniques rely on what users have to say, it is time to give yours a competitive edge by knowing a customer's unarticulated and unsaid feelings