Typical shopper research involves customers answering questions about their shopping experience without experiencing any shopping tasks. In-person CLT tests are expensive and not feasible in Covid times. Surveys and interviews just rely on stated responses and fail to capture subconscious preferences which influence 95% of the purchase decisions. Affect Lab is solving these problems by launching the world's 1st “Interactive Virtual Shopper Research” on its Emotion AI platform. This will enable researchers to simulate a completely virtual and interactive shopping environment to test packaging, planograms, store layouts, and PoSM. Moreover, the Emotion AI tech will enable researchers to understand the subconscious triggers leading to purchase intent within days for prices lesser than in-person research.